GEMO Luxury Beauty Device X Queen Rania of Jordan: A Celebration of Love Event
Types:
Celebrity PR Campaign
Organize activities at iconic landmarks in Jordan where participants can check in with GEMO products
Challenge
This brand is a professional cinema chain brand with a strong focus on laboratory technology research. Prior to this collaboration, it had limited exposure on social media platforms and relatively low brand awareness.
The Jordanian Royal Family maintains strict collaboration standards and rarely engages in partnerships with foreign commercial brands.
The Jordanian Royal Family maintains strict collaboration standards and rarely engages in partnerships with foreign commercial brands.
Solution
Conduct a comprehensive brand profile review, highlighting its professionalism, safety, relevant technical background, research and development team, and technical certifications along with user feedback.
Simultaneously, emphasize GEMO's commitment to advocating for women and caring for their well-being in past brand activities. Showcase the brand's support for female empowerment to establish a positive image, increasing Queen Rania's favorable perception of GEMO.
Organize activities at iconic landmarks in Jordan where participants can check in with GEMO products. Connect the functionality and technological advancements of GEMO beauty devices with the historical significance and aesthetic appeal of Jordan's landmarks. Emphasize the brand's respect and attention to Jordanian local culture, effectively enhancing its local reputation.
Collaborate in the form of a "tribute" by presenting the GEMO beauty device as the "exclusive gift" to Queen Rania.
Simultaneously, emphasize GEMO's commitment to advocating for women and caring for their well-being in past brand activities. Showcase the brand's support for female empowerment to establish a positive image, increasing Queen Rania's favorable perception of GEMO.
Organize activities at iconic landmarks in Jordan where participants can check in with GEMO products. Connect the functionality and technological advancements of GEMO beauty devices with the historical significance and aesthetic appeal of Jordan's landmarks. Emphasize the brand's respect and attention to Jordanian local culture, effectively enhancing its local reputation.
Collaborate in the form of a "tribute" by presenting the GEMO beauty device as the "exclusive gift" to Queen Rania.
- The event received a heartfelt handwritten thank-you letter from Queen Rania herself.
Performance
- GEMO has become the second Chinese company to be recognized as a strategic partner of the Queen's Charity Foundation, following in the footsteps of Alibaba's Jack Ma Foundation.
- Over 490 international media outlets collectively covered this collaboration, generating extensive media exposure.
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